Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2071A8
RGB
32, 113, 168
HSL
204, 68%, 39%
HSB
204, 81%, 66%
CMYK
81, 33, 0, 34
LAB
45, -9, -37
LCH
45, 38, 256
OKLCH
0.53, 0.11, 244
XYZ
14, 15, 39
LUV
45, -26, -53
HWB
204, 13%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.