Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2076F4
RGB
32, 118, 244
HSL
216, 91%, 54%
HSB
216, 87%, 96%
CMYK
87, 52, 0, 4
LAB
50, 12, -71
LCH
50, 72, 280
OKLCH
0.59, 0.21, 259
XYZ
23, 20, 88
LUV
50, -25, -107
HWB
216, 13%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.