Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
207BD9
RGB
32, 123, 217
HSL
210, 74%, 49%
HSB
210, 85%, 85%
CMYK
85, 43, 0, 15
LAB
50, 1, -56
LCH
50, 56, 271
OKLCH
0.58, 0.17, 254
XYZ
20, 19, 68
LUV
50, -27, -85
HWB
210, 13%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.