Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
207DE6
RGB
32, 125, 230
HSL
212, 80%, 51%
HSB
212, 86%, 90%
CMYK
86, 46, 0, 10
LAB
52, 4, -62
LCH
52, 62, 273
OKLCH
0.59, 0.18, 255
XYZ
22, 21, 78
LUV
52, -27, -93
HWB
212, 13%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.