Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
207FE0
RGB
32, 127, 224
HSL
210, 76%, 50%
HSB
210, 86%, 88%
CMYK
86, 43, 0, 12
LAB
52, 1, -58
LCH
52, 58, 271
OKLCH
0.60, 0.17, 253
XYZ
22, 21, 73
LUV
52, -28, -88
HWB
210, 13%, 12%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.