Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2087C0
RGB
32, 135, 192
HSL
201, 71%, 44%
HSB
201, 83%, 75%
CMYK
83, 30, 0, 25
LAB
53, -14, -38
LCH
53, 41, 251
OKLCH
0.59, 0.12, 239
XYZ
19, 21, 53
LUV
53, -33, -56
HWB
201, 13%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.