Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
208BD5
RGB
32, 139, 213
HSL
205, 74%, 48%
HSB
205, 85%, 84%
CMYK
85, 35, 0, 16
LAB
55, -9, -47
LCH
55, 48, 259
OKLCH
0.62, 0.14, 245
XYZ
22, 24, 66
LUV
55, -33, -71
HWB
205, 13%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.