Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
208CD1
RGB
32, 140, 209
HSL
203, 73%, 47%
HSB
203, 85%, 82%
CMYK
85, 33, 0, 18
LAB
55, -11, -45
LCH
55, 46, 256
OKLCH
0.62, 0.14, 243
XYZ
21, 24, 64
LUV
55, -33, -67
HWB
203, 13%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.