Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
208CE6
RGB
32, 140, 230
HSL
207, 80%, 51%
HSB
207, 86%, 90%
CMYK
86, 39, 0, 10
LAB
56, -5, -55
LCH
56, 55, 265
OKLCH
0.63, 0.16, 250
XYZ
24, 25, 78
LUV
56, -32, -84
HWB
207, 13%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.