Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2096DB
RGB
32, 150, 219
HSL
202, 75%, 49%
HSB
202, 85%, 86%
CMYK
85, 32, 0, 14
LAB
58, -13, -45
LCH
58, 47, 254
OKLCH
0.64, 0.14, 241
XYZ
24, 27, 71
LUV
58, -36, -68
HWB
202, 13%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.