Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
209AE2
RGB
32, 154, 226
HSL
202, 77%, 51%
HSB
202, 86%, 89%
CMYK
86, 32, 0, 11
LAB
60, -13, -46
LCH
60, 48, 254
OKLCH
0.66, 0.15, 242
XYZ
26, 29, 76
LUV
60, -37, -70
HWB
202, 13%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.