Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
209BEE
RGB
32, 155, 238
HSL
204, 86%, 53%
HSB
204, 87%, 93%
CMYK
87, 35, 0, 7
LAB
61, -10, -52
LCH
61, 53, 259
OKLCH
0.67, 0.16, 245
XYZ
28, 30, 85
LUV
61, -37, -79
HWB
204, 13%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.