Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
209FCF
RGB
32, 159, 207
HSL
196, 73%, 47%
HSB
196, 85%, 81%
CMYK
85, 23, 0, 19
LAB
61, -21, -35
LCH
61, 41, 239
OKLCH
0.66, 0.12, 230
XYZ
24, 30, 63
LUV
61, -40, -50
HWB
196, 13%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.