Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
209FE6
RGB
32, 159, 230
HSL
202, 80%, 51%
HSB
202, 86%, 90%
CMYK
86, 31, 0, 10
LAB
62, -15, -46
LCH
62, 48, 252
OKLCH
0.67, 0.15, 241
XYZ
27, 31, 79
LUV
62, -38, -70
HWB
202, 13%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.