Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
209FFE
RGB
32, 159, 254
HSL
206, 99%, 56%
HSB
206, 87%, 100%
CMYK
87, 37, 0, 0
LAB
63, -7, -57
LCH
63, 58, 263
OKLCH
0.68, 0.17, 248
XYZ
31, 32, 98
LUV
63, -37, -89
HWB
206, 13%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.