Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20ADE3
RGB
32, 173, 227
HSL
197, 78%, 51%
HSB
197, 86%, 89%
CMYK
86, 24, 0, 11
LAB
66, -22, -38
LCH
66, 44, 240
OKLCH
0.70, 0.13, 231
XYZ
29, 36, 78
LUV
66, -43, -56
HWB
197, 13%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.