Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20AFE2
RGB
32, 175, 226
HSL
196, 77%, 51%
HSB
196, 86%, 89%
CMYK
86, 23, 0, 11
LAB
66, -23, -36
LCH
66, 43, 237
OKLCH
0.71, 0.13, 229
XYZ
30, 36, 77
LUV
66, -44, -54
HWB
196, 13%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.