Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
20B4EF
RGB
32, 180, 239
HSL
197, 87%, 53%
HSB
197, 87%, 94%
CMYK
87, 25, 0, 6
LAB
68, -22, -41
LCH
68, 46, 241
OKLCH
0.72, 0.14, 232
XYZ
32, 39, 87
LUV
68, -45, -61
HWB
197, 13%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.