Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
210A09
RGB
33, 10, 9
HSL
2, 57%, 8%
HSB
2, 73%, 13%
CMYK
0, 70, 73, 87
LAB
5, 11, 4
LCH
5, 12, 22
OKLCH
0.18, 0.04, 24
XYZ
1, 1, 0
LUV
5, 7, 2
HWB
2, 4%, 87%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.