Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
213748
RGB
33, 55, 72
HSL
206, 37%, 21%
HSB
206, 54%, 28%
CMYK
54, 24, 0, 72
LAB
22, -5, -13
LCH
22, 14, 250
OKLCH
0.33, 0.04, 243
XYZ
3, 4, 7
LUV
22, -9, -14
HWB
206, 13%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.