Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
213950
RGB
33, 57, 80
HSL
209, 42%, 22%
HSB
209, 59%, 31%
CMYK
59, 29, 0, 69
LAB
23, -4, -17
LCH
23, 18, 258
OKLCH
0.34, 0.05, 249
XYZ
4, 4, 8
LUV
23, -10, -19
HWB
209, 13%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.