Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
21465D
RGB
33, 70, 93
HSL
203, 48%, 25%
HSB
203, 65%, 36%
CMYK
65, 25, 0, 64
LAB
28, -8, -18
LCH
28, 20, 247
OKLCH
0.38, 0.06, 238
XYZ
5, 5, 11
LUV
28, -14, -21
HWB
203, 13%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.