Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
214864
RGB
33, 72, 100
HSL
205, 50%, 26%
HSB
205, 67%, 39%
CMYK
67, 28, 0, 61
LAB
29, -7, -21
LCH
29, 22, 252
OKLCH
0.39, 0.07, 242
XYZ
5, 6, 13
LUV
29, -15, -25
HWB
205, 13%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.