Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
214988
RGB
33, 73, 136
HSL
217, 61%, 33%
HSB
217, 76%, 53%
CMYK
76, 46, 0, 47
LAB
31, 4, -40
LCH
31, 40, 276
OKLCH
0.41, 0.11, 259
XYZ
7, 7, 24
LUV
31, -14, -53
HWB
217, 13%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.