Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2154A7
RGB
33, 84, 167
HSL
217, 67%, 39%
HSB
217, 80%, 65%
CMYK
80, 50, 0, 35
LAB
36, 7, -51
LCH
36, 51, 278
OKLCH
0.46, 0.14, 260
XYZ
11, 9, 38
LUV
36, -17, -70
HWB
217, 13%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.