Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
215787
RGB
33, 87, 135
HSL
208, 61%, 33%
HSB
208, 76%, 53%
CMYK
76, 36, 0, 47
LAB
35, -5, -33
LCH
35, 33, 262
OKLCH
0.45, 0.10, 249
XYZ
8, 9, 24
LUV
35, -19, -44
HWB
208, 13%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.