Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
215873
RGB
33, 88, 115
HSL
200, 55%, 29%
HSB
200, 71%, 45%
CMYK
71, 23, 0, 55
LAB
35, -11, -21
LCH
35, 24, 242
OKLCH
0.44, 0.07, 233
XYZ
7, 9, 17
LUV
35, -20, -27
HWB
200, 13%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.