Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
215993
RGB
33, 89, 147
HSL
211, 63%, 35%
HSB
211, 78%, 58%
CMYK
78, 39, 0, 42
LAB
36, -2, -38
LCH
36, 38, 267
OKLCH
0.46, 0.11, 252
XYZ
9, 10, 29
LUV
36, -19, -52
HWB
211, 13%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.