Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
215E99
RGB
33, 94, 153
HSL
210, 65%, 36%
HSB
210, 78%, 60%
CMYK
78, 39, 0, 40
LAB
38, -3, -39
LCH
38, 39, 265
OKLCH
0.47, 0.11, 251
XYZ
10, 11, 32
LUV
38, -20, -53
HWB
210, 13%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.