Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216198
RGB
33, 97, 152
HSL
208, 64%, 36%
HSB
208, 78%, 60%
CMYK
78, 36, 0, 40
LAB
39, -5, -37
LCH
39, 37, 262
OKLCH
0.48, 0.11, 248
XYZ
11, 11, 31
LUV
39, -22, -51
HWB
208, 13%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.