Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2162A0
RGB
33, 98, 160
HSL
209, 66%, 38%
HSB
209, 79%, 63%
CMYK
79, 39, 0, 37
LAB
40, -3, -40
LCH
40, 40, 265
OKLCH
0.49, 0.12, 251
XYZ
11, 12, 35
LUV
40, -22, -56
HWB
209, 13%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.