Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2163A5
RGB
33, 99, 165
HSL
210, 67%, 39%
HSB
210, 80%, 65%
CMYK
80, 40, 0, 35
LAB
41, -2, -42
LCH
41, 42, 267
OKLCH
0.49, 0.12, 252
XYZ
12, 12, 37
LUV
41, -22, -60
HWB
210, 13%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.