Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216575
RGB
33, 101, 117
HSL
191, 56%, 29%
HSB
191, 72%, 46%
CMYK
72, 14, 0, 54
LAB
39, -18, -16
LCH
39, 24, 221
OKLCH
0.47, 0.07, 217
XYZ
8, 11, 18
LUV
39, -25, -19
HWB
191, 13%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.