Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
21676E
RGB
33, 103, 110
HSL
185, 54%, 28%
HSB
185, 70%, 43%
CMYK
70, 6, 0, 57
LAB
40, -20, -11
LCH
40, 23, 208
OKLCH
0.47, 0.07, 205
XYZ
8, 11, 16
LUV
40, -26, -11
HWB
185, 13%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.