Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
21697A
RGB
33, 105, 122
HSL
191, 57%, 30%
HSB
191, 73%, 48%
CMYK
73, 14, 0, 52
LAB
41, -18, -16
LCH
41, 25, 222
OKLCH
0.48, 0.07, 217
XYZ
9, 12, 20
LUV
41, -26, -20
HWB
191, 13%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.