Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2172EF
RGB
33, 114, 239
HSL
216, 87%, 53%
HSB
216, 86%, 94%
CMYK
86, 52, 0, 6
LAB
49, 13, -71
LCH
49, 72, 280
OKLCH
0.58, 0.20, 260
XYZ
22, 19, 84
LUV
49, -24, -106
HWB
216, 13%, 6%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.