Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2176F6
RGB
33, 118, 246
HSL
216, 92%, 55%
HSB
216, 87%, 96%
CMYK
87, 52, 0, 4
LAB
51, 13, -72
LCH
51, 73, 280
OKLCH
0.59, 0.21, 259
XYZ
24, 20, 90
LUV
51, -25, -109
HWB
216, 13%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.