Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2188D8
RGB
33, 136, 216
HSL
206, 73%, 49%
HSB
206, 85%, 85%
CMYK
85, 37, 0, 15
LAB
54, -7, -50
LCH
54, 50, 262
OKLCH
0.61, 0.15, 248
XYZ
22, 23, 68
LUV
54, -31, -75
HWB
206, 13%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.