Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
218A9A
RGB
33, 138, 154
HSL
188, 65%, 37%
HSB
188, 79%, 60%
CMYK
79, 10, 0, 40
LAB
52, -26, -17
LCH
52, 31, 214
OKLCH
0.58, 0.09, 210
XYZ
16, 21, 34
LUV
52, -36, -22
HWB
188, 13%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.