Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
218B9C
RGB
33, 139, 156
HSL
188, 65%, 37%
HSB
188, 79%, 61%
CMYK
79, 11, 0, 39
LAB
53, -25, -18
LCH
53, 31, 215
OKLCH
0.59, 0.09, 211
XYZ
16, 21, 35
LUV
53, -36, -22
HWB
188, 13%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.