Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2190ED
RGB
33, 144, 237
HSL
207, 85%, 53%
HSB
207, 86%, 93%
CMYK
86, 39, 0, 7
LAB
58, -5, -56
LCH
58, 56, 265
OKLCH
0.64, 0.17, 250
XYZ
26, 26, 84
LUV
58, -33, -86
HWB
207, 13%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.