Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2191F0
RGB
33, 145, 240
HSL
208, 87%, 54%
HSB
208, 86%, 94%
CMYK
86, 40, 0, 6
LAB
58, -4, -57
LCH
58, 57, 266
OKLCH
0.65, 0.17, 250
XYZ
26, 27, 86
LUV
58, -33, -88
HWB
208, 13%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.