Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2196E5
RGB
33, 150, 229
HSL
204, 79%, 51%
HSB
204, 86%, 90%
CMYK
86, 34, 0, 10
LAB
59, -10, -50
LCH
59, 51, 258
OKLCH
0.65, 0.15, 245
XYZ
26, 28, 78
LUV
59, -35, -76
HWB
204, 13%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.