Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
21A1D7
RGB
33, 161, 215
HSL
198, 73%, 49%
HSB
198, 85%, 84%
CMYK
85, 25, 0, 16
LAB
62, -20, -38
LCH
62, 42, 242
OKLCH
0.67, 0.13, 233
XYZ
26, 31, 69
LUV
62, -40, -56
HWB
198, 13%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.