Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
220023
RGB
34, 0, 35
HSL
298, 100%, 7%
HSB
298, 100%, 14%
CMYK
3, 100, 0, 86
LAB
4, 20, -14
LCH
4, 25, 324
OKLCH
0.18, 0.08, 327
XYZ
1, 0, 2
LUV
4, 6, -8
HWB
298, 0%, 86%
Pantone
Black C
Harmonies
Shades & tints
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