Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224359
RGB
34, 67, 89
HSL
204, 45%, 24%
HSB
204, 62%, 35%
CMYK
62, 25, 0, 65
LAB
27, -7, -17
LCH
27, 18, 248
OKLCH
0.37, 0.05, 240
XYZ
4, 5, 10
LUV
27, -13, -20
HWB
204, 13%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.