Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22477F
RGB
34, 71, 127
HSL
216, 58%, 32%
HSB
216, 73%, 50%
CMYK
73, 44, 0, 50
LAB
30, 2, -36
LCH
30, 36, 274
OKLCH
0.40, 0.10, 259
XYZ
7, 6, 21
LUV
30, -13, -47
HWB
216, 13%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.