Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224868
RGB
34, 72, 104
HSL
207, 51%, 27%
HSB
207, 67%, 41%
CMYK
67, 31, 0, 59
LAB
29, -5, -23
LCH
29, 24, 257
OKLCH
0.39, 0.07, 246
XYZ
5, 6, 14
LUV
29, -14, -29
HWB
207, 13%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.