Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224A79
RGB
34, 74, 121
HSL
212, 56%, 30%
HSB
212, 72%, 47%
CMYK
72, 39, 0, 53
LAB
30, -1, -32
LCH
30, 32, 268
OKLCH
0.40, 0.09, 254
XYZ
7, 7, 19
LUV
30, -15, -41
HWB
212, 13%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.