Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224E7B
RGB
34, 78, 123
HSL
210, 57%, 31%
HSB
210, 72%, 48%
CMYK
72, 37, 0, 52
LAB
32, -3, -31
LCH
32, 31, 264
OKLCH
0.42, 0.09, 251
XYZ
7, 7, 20
LUV
32, -16, -40
HWB
210, 13%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.